To all you smokers out there, it's time to stop this October and with that there is this ad we shot for M&C Saatchi.

A crazy day traveling around East Anglia amounted to shooting many locations ranging from the beach, garages and car parks all with permission given on the fly, it was certainly a very unorganised day and with the final shot clinched at night when it was supposed to be daytime was a miracle.

I was called in to operate Steadicam for Ian Murray on this one. See the result below